As VIAJIYU‘s web managing editor, I was tasked with completely revamping the story page, including the design and editorial. This is the final design for VIAJIYU’s “story” page, which includes social media links to the company’s favorite #TRAILBLAZERS and easy access to VIAJIYU’s story, timeline and How-To Guide (each of which I helped create). I also created blueprints for new Craftsmanship and Made to Order pages for future web managing editors to follow.
See the full interactive page here.
As VIAJIYU’s web managing editor, I was often asked to oversee social media and the interns in charge of running it. When others fell through, I created new posts for the VIAJIYU Young #TRAILBLAZERS and VIAJIYU #TRAILBLAZERS Instagram accounts. This often included researching and interviewing the subjects and sometimes required original photography.
As an eMedia Intern at Farm Journal Publishing, one of my tasks was to revamp The Packer‘s Instagram page. I was asked to make the posts more interesting and relatable to the audience while keeping the editorial voice consistent. Here are examples of some of the posts I created for the agribusiness publication.
As VIAJIYU‘s web managing editor, I was entrusted with finding new ways to tell the company’s story. One way I did this was by creating a new Tumblr account and turning it into a timeline of all of VIAJIYU’s major moments.
Check out the full timeline here.
As VIAJIYU‘s web managing editor, I was tasked with finding new ways to tell the company’s story and to interact with our consumers. One way I did this was by creating a new #TRAILBLAZERS page to spotlight some of the amazing women that live by VIAJIYU’s values and to encourage others to do the same.
Read the full copy here.
Published by The Florentine
Many of us have been there before: you studied abroad in Florence, fell in love, and are looking to return to the Renaissance city. Luckily for you, where there’s a will, there’s a way. There are a multitude of opportunities for young people, whether it’s returning for another degree, trying out au pairing or, if you’re looking to clean up your professional persona, getting an internship.
I took the third route. A year after a magical study abroad experience, I got an internship that allowed me to travel and work in Florence. I got on the plane, starry-eyed and ready for a study abroad 2.0, an illusion that ended soon after I stepped onto the dark cobblestone street. That’s when you’ll learn your first lesson as an intern: your first step into the “real world” won’t have the safety nets you didn’t even realize you had as a student.
Here are some things to keep in mind while you’re searching for your own dream internship near the Duomo.
Read the full story here.
“It’s called VIAJIYU,” my professor told us as he led us down the cobblestone streets of Florence.
“Is that Italian for something or what?” I whispered to one of my friends. She shrugged.
My professor liked taking us on little field trips now and then. He wanted us to appreciate everything Italian culture had to offer, so he’d show us cool leather shops and interesting bars and some of the historic sites we’d learn about in class. But this time, as we walked, he turned to me specifically and said, “You’ll like this a lot, Callie. It’s about shoes and women.”
I didn’t really know what that meant at the time, but I nodded anyway. Soon enough we were filing into a little boutique on the twisting street of Borgo Santi Apostoli. My first impression was that the place was truly beautiful — I loved the clean, simple décor, not to mention the colorful array of ballet flats and wedges. Like many women my age, I was a sucker for shoes.
Read the full post here.